Author: Seth Godin
The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.
Author: Martin Meadows
If you browse through the interviews with some of the most successful people on Earth, you'll find one common piece of advice shared by virtually all of them: They never give up on their big goals. Research shows that grit is a better predictor for success than any other factor. The ability to keep going despite setbacks is more important than your IQ, character or other external factors like your upbringing or surroundings. But what does it really mean to "never give up"? What exactly is grit? How do you persevere when faced with larger than life difficulties? How do you keep going when you're at the brink of exhaustion and all your hard work hasn't been rewarded yet? There's no reason why you should give up if you're working on the right goal. Learn how to make sure you'll reach your objectives. Buy the book now.
Author: Suzanne Hazelton
Publisher: Kogan Page Publishers
Great Days at Work will enable you to become more enthusiastic at work, feel more positive and work more effectively with others. Drawing on the latest insights from positive psychology, and based on hard business results, it outlines the practical day-to-day changes you can make immediately for instant benefit, as well as helping you develop a longer term strategy that means you'll get more out of work. This easily applicable book reveals how to develop an effective perspective on time, embed productive new habits, gain a clear sense of self and build better working relationships. As a result you will make a bigger contribution to your organization, as well as feel more engaged, satisfied and in control of your own work and career. Discover how to have a great day at work, every day!
Author: Aaron A. Andrews
Publisher: Black Star Media Group
Debunking the Top 9 Self-Help Myths Are you tired of traditional self-help literature that always gives the same advice? Would you like to learn why the total opposite of self-help “truths” can actually work much better for you? If so, Debunking the Top 9 Self-Help Myths is for you. The book presents 9 self-help myths and shows how the opposite advice can work better. A large part of the book is based on scientific research that proves beyond doubt that some self-help myths are indeed just dangerous myths. Let’s Put an End to Dangerous Self-Help Myths Some self-help myths are not only wrong, they are outright harmful for you. One of such myths is the myth of waking up early in order to achieve success and the myth that visualizing the goal will help you achieve it. In fact, scientists have proved that visualizing the goal will lead you further away from it. And as for waking up early, at least 20% of us will only feel miserable when following this advice. Here are other things you’ll learn from the book: - two types of procrastination and why one of them is great for you - why procrastination can help you evaluate your life choices - why procrastination can help you find a reason why - why hard work is stupid - the story of how ignorant farmers popularized the myth of working hard - three reasons why cutting down your hours will do you good - how to achieve more with less (hint: it’s not about working hard) - why sometimes it’s better to give up than keep going (persistence doesn’t always pay) - why a step-by-step approach isn’t always the right choice (and what to do instead) - the myth of getting rich slowly - why there’s no single recipe for success and why you shouldn’t look for one - the halo effect and its effect on our judgment of successful people - what the Japanese streets can teach you about doing the opposite thing and still being right - two types of perfectionism and why one of them can change your life - why you don’t need more discipline (and what you need instead of discipline) - how long it really takes to develop a habit Would You Like to Achieve Success by Following the Unconventional Path? By following the unconventional advice from the book you can achieve much better results than by following the traditional way of doing things. Some of the most common self-help tips can actually harm you instead of helping you. Debunking the Top 9 Self-Help Myths will help you avoid doing things that have been proven by the scientists to harm you instead of helping you. You too can benefit from the self-help literature – but first you have to learn how to read them critically, and this book will help you achieve this goal. PS. All readers will get access to a bonus chapter of the book that explains why productivity systems are useless. Keywords: procrastination, procrastination cure, procrastination self help, wake up early, waking up early, early riser, self-help that works, self help addiction, self-help ebook, self-help inspirational, motivational, transformational, self-help for overcoming procrastination and being more motivated, procrastination books, self-help books, success principles, how to achieve success, how to be more productive
Author: Seth Godin
Publisher: Penguin UK
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Author: Seth Godin
Publisher: Penguin UK
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..
Author: Seth Godin
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
Author: Chip Heath, Dan Heath
Publisher: Random House
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Author: Seth Godin
Describes how individuals can become successful leaders through passion and connection with an interested group, and provides real-life case studies that illustrate this method.
Author: John B. Izzo
An award-winning writer and author, corporate culture crusader, and global sustainability advocate, Izzo has devoted his life and career to facilitating deeper conversations about personal values, work culture, life-fulfillment, leadership responsibility, and the true definition of "success."
Author: Dan Egan
Publisher: W. W. Norton & Company
A landmark work of science, history and reporting on the past, present and imperiled future of the Great Lakes. The Great Lakes—Erie, Huron, Michigan, Ontario and Superior—hold 20 percent of the world’s supply of surface fresh water and provide sustenance, work and recreation for tens of millions of Americans. But they are under threat as never before, and their problems are spreading across the continent. The Death and Life of the Great Lakes is prize-winning reporter Dan Egan’s compulsively readable portrait of an ecological catastrophe happening right before our eyes, blending the epic story of the lakes with an examination of the perils they face and the ways we can restore and preserve them for generations to come. For thousands of years the pristine Great Lakes were separated from the Atlantic Ocean by the roaring Niagara Falls and from the Mississippi River basin by a “sub-continental divide.” Beginning in the late 1800s, these barriers were circumvented to attract oceangoing freighters from the Atlantic and to allow Chicago’s sewage to float out to the Mississippi. These were engineering marvels in their time—and the changes in Chicago arrested a deadly cycle of waterborne illnesses—but they have had horrendous unforeseen consequences. Egan provides a chilling account of how sea lamprey, zebra and quagga mussels and other invaders have made their way into the lakes, decimating native species and largely destroying the age-old ecosystem. And because the lakes are no longer isolated, the invaders now threaten water intake pipes, hydroelectric dams and other infrastructure across the country. Egan also explores why outbreaks of toxic algae stemming from the overapplication of farm fertilizer have left massive biological “dead zones” that threaten the supply of fresh water. He examines fluctuations in the levels of the lakes caused by manmade climate change and overzealous dredging of shipping channels. And he reports on the chronic threats to siphon off Great Lakes water to slake drier regions of America or to be sold abroad. In an age when dire problems like the Flint water crisis or the California drought bring ever more attention to the indispensability of safe, clean, easily available water, The Death and the Life of the Great Lakes is a powerful paean to what is arguably our most precious resource, an urgent examination of what threatens it and a convincing call to arms about the relatively simple things we need to do to protect it.
Author: Daniel H. Pink
Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation: *Autonomy—the desire to direct our own lives *Mastery—the urge to get better and better at something that matters *Purpose—the yearning to do what we do in the service of something larger than ourselves Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward. Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.
Author: Frank Warren
Publisher: Harper Collins
The project that captured a nation's imagination. The instructions were simple, but the results were extraordinary. "You are invited to anonymously contribute a secret to a group art project. Your secret can be a regret, fear, betrayal, desire, confession, or childhood humiliation. Reveal anything -- as long as it is true and you have never shared it with anyone before. Be brief. Be legible. Be creative." It all began with an idea Frank Warren had for a community art project. He began handing out postcards to strangers and leaving them in public places -- asking people to write down a secret they had never told anyone and mail it to him, anonymously. The response was overwhelming. The secrets were both provocative and profound, and the cards themselves were works of art -- carefully and creatively constructed by hand. Addictively compelling, the cards reveal our deepest fears, desires, regrets, and obsessions. Frank calls them "graphic haiku," beautiful, elegant, and small in structure but powerfully emotional. As Frank began posting the cards on his website, PostSecret took on a life of its own, becoming much more than a simple art project. It has grown into a global phenomenon, exposing our individual aspirations, fantasies, and frailties -- our common humanity. Every day dozens of postcards still make their way to Frank, with postmarks from around the world, touching on every aspect of human experience. This extraordinary collection brings together the most powerful, personal, and beautifully intimate secrets Frank Warren has received -- and brilliantly illuminates that human emotions can be unique and universal at the same time.