Social Media

Author: Ashlee Humphreys
Publisher: Oxford University Press
ISBN: 0199328439
Format: PDF, ePub, Mobi
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Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

Social Media for Journalists

Author: Megan Knight
Publisher: SAGE
ISBN: 1446291197
Format: PDF
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"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple 'how-to' guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.

Social Media and the Value of Truth

Author: Berrin Beasley
Publisher: Rowman & Littlefield
ISBN: 0739174126
Format: PDF, Docs
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This volume will be of special interest to anyone concerned with modern applied ethical issues, particularly those in the areas of philosophy, communication, media studies, and journalism. This volume brings together leading experts in journalism, communication studies, and philosophy to discuss the value of truth in an age of social media.

Succeeding When You re Supposed to Fail

Author: Rom Brafman
Publisher: Harmony
ISBN: 0307887707
Format: PDF, ePub, Mobi
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IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives? In Succeeding When You’re Supposed to Fail, Rom Brafman, psychologist and coauthor of the bestselling book Sway, set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success. Among them: •The critical importance of the Limelight Effect—our ability to redirect the focus of our lives to the result of our own efforts, as opposed to external forces •The value of a satellite in our lives—the remarkable way in which a consistent ally who accepts us unconditionally while still challenging us to be our best can make a huge difference •The power of temperament—people who are able to tunnel through life’s obstacles have a surprisingly mild disposition; they don’t allow the bumps in the road to unsettle them By understanding and incorporating these strat-egies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to chall-enges in our personal lives.

Social Media ROI

Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 9780132678025
Format: PDF, Mobi
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

The Social Media Reader

Author: Michael Mandiberg
Publisher: NYU Press
ISBN: 0814764053
Format: PDF, ePub, Docs
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With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

The Global Impact of Social Media

Author: Dedria Bryfonski
Publisher: Greenhaven Press, Incorporated
ISBN: 9780737756203
Format: PDF, ePub
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Presents a collection of essays looking at social media services and their effects, including how they influence popular opinion, their censorship, and their potential.

Identity Problems in the Facebook Era

Author: Daniel Trottier
Publisher: Routledge
ISBN: 1135089965
Format: PDF, Kindle
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How have new social media altered how individuals present themselves? What dilemmas have they introduced? In the age of Facebook, Twitter and other forms of instant communication, individuals are losing (or relinquishing) control over their personal information! Trottier provides a trenchant analysis of the paradoxes of privacy and the presentation of self in the early 21st century. This book is ideal for courses in Sociology, Media Studies and Communication.

Staying Power

Author: Michael A. Cusumano
Publisher: OUP Oxford
ISBN: 0191641405
Format: PDF
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As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves "how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?" To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters - including Apple, Intel, Google, Microsoft, Toyota, Sony, Panasonic, and others in a range of high-technology, services, and manufacturing industries. These companies have also encountered major challenges in their businesses or disruptions to their core technologies. If we look deeply enough, he contends, we can see the ideas that underpin the management practices that make for great companies, and drive their strategic evolution and innovation capabilities. From his deep knowledge of these organizations, Cusumano distils six enduring principles that he believes have been - in various combinations - crucial to their strategy, innovation management practices, and ability to deal with change and uncertainty. The first two principles - platforms (not just products), and services (especially for product firms) - are relatively new and broader ways of thinking about strategy and business models, based on Cusumano's latest research. The other four - capabilities (not just strategy or positioning), the "pull" concept (not just push), economies of scope (not just scale), and flexibility (not just efficiency) - all contribute to agility, which is a mix of flexibility and speed. Many practices associated with these ideas, such as dynamic capabilities, just-in-time production, iterative or prototype-driven product development, flexible design and manufacturing, modular architectures, and component reuse, are now commonly regarded as standard best practices. These six enduring principles are essential in a new world dominated by platforms and technology-enabled services.

Social Media Strategy

Author: Phillip G. Clampitt
Publisher: SAGE Publications
ISBN: 1506346235
Format: PDF, ePub, Mobi
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Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.