Brand Management with Social Media In Service Industry

Author: Shahriyar Humbatov
Publisher: Anchor Academic Publishing
ISBN: 3954894831
Format: PDF, Docs
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It is highly important to highlight that nowadays the digital age drives the enterprises to focus more on the social media platforms, because the social media has enabled the customers to engage with the brand products / services. The social media platfor

Social Media and the Rebirth of PR The Emergence of Social Media as a Change Driver for PR

Author: Iliyana Stareva
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954896788
Format: PDF, Kindle
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Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.

Why Should Companies Invest in Social Media Marketing

Author: Viktoria Schoja
Publisher: diplom.de
ISBN: 3960675232
Format: PDF, ePub
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Marketing has been greatly impacted by social media and internet developments. In the past decades a massive change within the disclosure landscape and the communication between companies and their stakeholders has taken place. In order to stay competitive on the market, companies have to identify the advantages and opportunities given by social media. Using various social media platforms, companies can benefit in different corporate areas, like marketing, public relations, human resources or customer services. Since every platform has its own goals and approaches a different target audience, the companies have to choose the most appropriate platforms and then develop a specific strategy. This book shows the motives for companies to invest in social media and clarifies complicated concepts. Furthermore, it evaluates various social media channels and their effectiveness as well as their return on investment measurements.

Social Media Marketing und Recht L sungen f r die h ufigsten Rechtsfragen Abmahnungen vermeiden Checklisten und aktuelle Beispiele

Author: Thomas Schwenke
Publisher: O'Reilly Germany
ISBN: 3868991425
Format: PDF, ePub, Docs
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Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht - das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.

A Tangle of Hearts

Author: Bella Forrest
Publisher: Createspace Independent Publishing Platform
ISBN: 9781545203620
Format: PDF
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Hearts will tangle, romance will ignite... Continue the journey in A Tangle of Hearts. Order now! *Beware of spoilers in the reviews below that are without spoiler alerts*

Social Media Wissen im Querformat

Author: Multiple Authors
Publisher: O'Reilly Germany
ISBN: 395561381X
Format: PDF, Docs
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Soziale Medien sind heutzutage aus dem Alltag nicht mehr wegzudenken. Und es führt selten ein Weg daran vorbei, will man die aktuellsten Neuigkeiten mitteilen, einfach in Kontakt bleiben oder professionelles Marketing betreiben. Ob man sich privat oder beruflich auf Facebook, Twitter, Google+ und Co. bewegt: Es gibt stets einiges zu beachten, wenn man diese sozialen Netzwerke effektiv nutzen will. O’Reillys Querformater zum Thema Social Media bieten einen schnellen und kompetenten Einstieg und zeigen Schritt für Schritt und praxisnah, wie es geht. In Das Facebook-Buch, Das Google+-Buch und Das Twitter-Buch lernen Sie, wie Sie auf den unterschiedlichen Plattformen Ihr Profil einrichten, die umfangreichen Möglichkeiten optimal nutzen und sich bestmöglich präsentieren, sowohl privat als auch beruflich. In Das Social Media Marketing-Buch erfahren Sie, wie Sie das Potenzial sozialer Medien für Ihre Marketingstrategien nutzen und mit Ihren Kunden in Austausch treten. Die Autoren von Das Facebook-Buch für Eltern erklären, wie Eltern ihre Kinder in ihrem heutigen Mediennutzungsverhalten am besten begleiten und unterstützen können. Das E-Book Social Media – Wissen im Querformat enthält Auszüge aus diesen fünf Büchern, ideal für Ihren Einstieg in die Social Media-Welt.

Das Facebook Buch

Author: Annette Schwindt
Publisher: O'Reilly Germany
ISBN: 3868992340
Format: PDF, Docs
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Facebook ist sowohl im privaten als auch professionellen Bereich allgegenwartig. Fast jeder nutzt es, doch die wenigsten kennen sich wirklich gut mit den vielfaltigen Optionen und Einstellungen aus. Viele stellen sich Fragen wie: Soll ich ein personliches Profil, eine Gruppe oder eine Fanseite anlegen? Wie schutze ich meine Privatsphare? Wie verknupfe ich Facebook mit anderen Anwendungen? Als zuverlassiger Ratgeber in all diesen Fragen hat sich Das Facebook-Buch von Annette Schwindt langst etabliert. Die kompetenten und verstandlichen Erklarungen der bekannten Facebook-Expertin haben das Buch zum Bestseller gemacht. Fur die dritte Auflage wird das Buch komplett uberarbeitet und aktualisiert.

Social Media ROI

Author: Olivier Blanchard
Publisher: Pearson Education
ISBN: 9780132678025
Format: PDF, ePub, Mobi
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Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Social Wealth

Author: Jason Treu
Publisher:
ISBN: 9780692850152
Format: PDF, ePub, Docs
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Have you ever admired those successful, confident, motivated, and charismatic people who seem to have it all? They've climbed the corporate ladder quickly or started a great business. Their love life is amazing and they have fantastic friends. They've made all the right connections. They've mastered networking and how to build relationships. They're very persuasive and created significant influence with people. And...all of this has opened up limitless opportunities for them. What's their secret? What breakthroughs have they learned that you haven't? They have figured out the biggest predicator for success is...Social Wealth Everything we create in life is with or through other people. No one goes it alone. We value our experiences and relationships with other people above everything else. Your legacy comes down to becoming rich in all your relationships. Stuck in your career? Wishing you could find passionate love in your life? Want to be a top producer in your field? Having trouble building business relationships and networking? Want to improve your leadership, social, communication, and emotional skills? Desire to create more meaningful connections with people in your life? Do you want to have more influence and persuasion? Do you want to be more vulnerable, authentic, confident and courageous? If you answered -yes- to any of the above questions... Social Wealth will give you the blueprint and action steps you've been looking for to achieve the success you desire and deserve. The reality is no one is born with this information and skills. No one sits you down to explain how it works, and you certainly don't learn this in your education. These are learned skills and behaviors. By the time you finish this book, you are going to have a bullet-proof, passion-fueled strategy built on the skills and confidence of learning what others don't know. You will have the power to define what you want, spot potential obstacles to your success, and the tools and skills to get exactly what you want. In this how to guide, you'll learn to: *Create the powerful, life-changing -Social Wealth Mindset(TM)- *Leverage scientifically proven, field-tested human behavior insights *Master essential social, communication, influencer, leadership, charisma and emotional skills *Embrace vulnerability, authenticity, generosity and imperfection to courageously engage with others and create meaningful connections * Create true belonging and build relationships that matter *Develop a -real world- social media plan to put it all together for your personal and professional life. You will also get free guide, 15 Social Wealth Tools, to help you get results quicker. Then it just comes down to a little action, practice, commitment and patience. Don't waste your time, hard work and money any longer. Learn the path to creating the life you want on your terms.