Optimize

Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Format: PDF, ePub, Docs
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Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.

Learn Seo

Author: Darren Varndell
Publisher: CreateSpace
ISBN: 9781503051058
Format: PDF, ePub
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SEO Books for 2015Have you ever wanted to learn how to tap into the vast stream of FREE traffic offered by Google and other major search engines but found it too complicated or confusing? Well you are not alone. If you have looked into Search Engine Optimization (SEO) techniques but failed to get the traffic your website deserves, you know that learning SEO can be confusing, especially for a beginner. There is a lot of "advice" available online, but much of it is out of date, too technical, or involves spammy software, techniques or services. Learn SEO: Beginners Guide to Search Engine Optimization brings you an easy to understand, step-by-step, beginner's guide to learning search engine optimization, based on years of experience in the industry, and fully up to date for the SEO challenges that face webmasters for 2015 and beyond. In a series of easy-to-follow tutorials you will learn how to: Uncover the traffic-generating, money-making keywords for your market or niche. Search Engine Optimize your website or blog to tap into maximum traffic from major search engines. Use dozens of effective insider optimization techniques that normally take years of learning to master. Create quality content that your website readers and search engines will love. Use Social Media Marketing (SMM) to boost your website audience and brand. Enhance the quality and speed of your website (Google loves fast sites with quality content!) Troubleshoot ranking problems and penalties. Providing clear explanations on every important ranking factor, and other vital aspects of Search Engine Optimization, you can improve your rankings, boost traffic, and ultimately sales by learning the straight forward SEO techniques presented in this book! If the SEO practices you have been putting your faith in were produced prior to September 2012, you could be following outdated advice that will get your site penalized, or even removed from the Google index completely. Google made some major algorithm changes in 2011, and more significant changes in 2012, with further updates rolled out in 2013 and 2014. Google has declared war on some previous Search Optimization strategies that were accepted as standard practice for SEO prior to 2012, that could now be considered "black hat", or simply no longer effective. Learn SEO 2015 Edition will show you what you can do safely in order to boost your search rankings, and outlines the practices you should avoid during the process. Use the Look Inside option above for a preview!

Seo Step by step

Author: Caimin Jones
Publisher: CreateSpace
ISBN: 9781497415027
Format: PDF, ePub, Docs
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"Clear explanations on every important aspect of SEO mean you can improve your google rankings without any more head- scratching or frustration!"-- Page 4 of cover.

The Complete Idiot s Guide to Search Engine Optimization

Author: Michael Miller
Publisher: Penguin
ISBN: 9781592578351
Format: PDF, Mobi
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Provides a comprehensive, easy-to-follow summary of how search engines work, along with helpful techniques for fundamental Web site optimization, including techniques of analysis and ongoing maintenance, search engine marketing tools, and more. Original.

Learn Search Engine Optimization

Author: Darren Varndell
Publisher: EZ Website Promotion
ISBN: 1312837284
Format: PDF, Kindle
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SEO E-Books for 2015 Have you ever wanted to learn how to tap into the vast stream of FREE traffic offered by Google and other major search engines but found it too complicated or confusing? Well you are not alone. If you have looked into Search Engine Optimization (SEO) techniques but failed to get the traffic your website deserves, you know that learning SEO can be confusing, especially for a beginner. There is a lot of "advice" available online, but much of it is out of date, too technical, or involves spammy software, techniques or services. Learn Search Engine Optimization brings you an easy to understand, step-by-step, beginner's guide to learning SEO, based on years of experience in the industry, and fully up to date for the SEO challenges that face webmaster's for 2015 and beyond. Learn Search Engine Optimization will show you what you can do safely in order to boost your search rankings, and outlines the practices you should avoid during the process

SEO for Growth

Author: John Jantsch
Publisher: Seo for Growth
ISBN: 9780692769447
Format: PDF, Docs
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Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. (NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google "thinks." The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you'll learn how to: create and re-purpose content and plan an editorial calendar use different social media channels to generate engagement with your content build and manage your online reputation, plus handle negative reviews do quality link building without resorting to the shady practices Google now penalizes conduct keyword research to optimize your website and all of your content use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck build a revenue generating website that will help power your company's growth for years to come Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business. After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services. "

Ultimate Guide to Optimizing Your Website

Author: Jon Rognerud
Publisher: Entrepreneur Press
ISBN: 1613082576
Format: PDF, Kindle
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Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

SEO Simplified

Author: R. L. Adams
Publisher: CreateSpace
ISBN: 9781484831007
Format: PDF, ePub, Mobi
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SEO Beginner's Guide Learn Basic Search Engine Optimization Strategies in this SEO Book We all know that the world of SEO is vast, complex, and shrouded in secrecy. The industry prides itself on that secrecy because revealing the exact formulas for its algorithm would defeat the essence of organic search rankings. However, although the SEO industry is complex and oftentimes confusing, there are basic principles that govern just how search engines like Google operate. And, if you're just getting started in the SEO field, then understanding these basic principles is paramount. Today's Search Engine Environment The dramatic evolution of the search engine environment has left a lot of people scratching heir heads. What used to work years ago, no longer applies today. However, the underlying principles of high quality and well-written content still remains. And, without getting into too much technical details, this book explains SEO in simple, almost storybook format and has been written by a seasoned professional and veteran in the field of search engine optimization. This book is an absolute must if you're a beginner to the SEO field and you're looking for an understanding of the fundamentals involved with search engine optimization.