Persuasion

Author: Lillian L. Beeson
Publisher: Oxford University Press, USA
ISBN: 9780199732357
Format: PDF, ePub, Mobi
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By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.

The Persuasion Handbook

Author: James Price Dillard
Publisher: SAGE
ISBN: 9780761920069
Format: PDF, ePub
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The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

Persuasion

Author: Daniel J. O'Keefe
Publisher: SAGE
ISBN: 9780761925392
Format: PDF, Docs
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

Mobile Persuasion Design

Author: Aaron Marcus
Publisher: Springer
ISBN: 1447143248
Format: PDF, Docs
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Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour. Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

Persuasion Social Influence and Compliance Gaining

Author: Robert H. Gass
Publisher: Pearson College Division
ISBN: 9780205698189
Format: PDF, ePub, Docs
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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Persuasion in Practice

Author: Kathleen Kelley Reardon
Publisher: SAGE
ISBN: 9780803933170
Format: PDF, Kindle
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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

The Dynamics of Persuasion

Author: Richard M. Perloff
Publisher: Taylor & Francis
ISBN: 1317328884
Format: PDF, Mobi
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Influencing Human Behavior

Author: Michael J. Manfredo
Publisher: Sagamore Publishing
ISBN:
Format: PDF, ePub, Mobi
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This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.

Theory and Applications of Formal Argumentation

Author: Elizabeth Black
Publisher: Springer
ISBN: 3319284606
Format: PDF, ePub
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This book constitutes the refereed proceedings of the Third International Workshop on the Theory and Applications of Formal Argumentation, TAFA 2015, held in Buenos Aires, Argentina, in July 2015. The workshop was co-located with IJCAI 2015. The 15 revised full papers presented were carefully reviewed and selected from 25 submissions. The papers deal with formal theoretical models of argumentation and application of such models in subfields of AI, evaluation of models, both theoretical and practical, and theories and applications developed through inter-disciplinary collaboration.

Persuasion in Your Life

Author: Shawn T. Wahl
Publisher: Routledge
ISBN: 1317345711
Format: PDF, ePub
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Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.