Pendulum

Author: Roy Williams
Publisher: Vanguard Press
ISBN: 1593157150
Format: PDF
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Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind. There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite. Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to read this book.

Magical Worlds of the Wizard of Ads

Author: Roy H. Williams
Publisher: Bard
ISBN: 9781885167538
Format: PDF, Mobi
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Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising.

The Fourth Turning

Author: William Strauss
Publisher: Three Rivers Press
ISBN: 9780307485052
Format: PDF, ePub
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This astonishing book will change the way you see the world -- and your place in it. With startling originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utterly persuasive prophecy about a new American era that will begin just after the millennium. William Strauss and Neil Howe base this vision on a provocative new theory of American history. The authors look back five hundred years and uncover a distinct pattern: Modern history moves in cycles, each one lasting about the length of a long human life, each composed of four eras--or "turnings"--that last about twenty years and that always arrive in the same order. First comes a High, a period of confident expansion as a new order takes root after the old has been swept away. Next comes an Awakening, a time of spiritual exploration and rebellion against the now-established order. Then comes an Unraveling, an increasingly troubled era in which individualism triumphs over crumbling institutions. Last comes a Crisis--the Fourth Turning--when society passes through a great and perilous gate in history. Together, the four turnings comprise history's seasonal rhythm of growth, maturation, entropy, and rebirth. Strauss and Howe locate today's America as midway through an Unraveling, roughly a decade away from the next era of Crisis. In a brilliant analysis of the post-World War II period, they show how generational dynamics are the key to understanding the cycles of American history. They draw vivid portraits of all the modern generations: the can-do G.I.s, the mediating Silent, the values-absorbed Boomers, the pragmatic 13ers, and the child Millennials. Placed in the context of history's long rhythms, the persona and role of each generation become clear--as does the inevitability of the coming Crisis. Whatever your stage of life, The Fourth Turning offers bold predictions about how all of us can prepare, individually and collectively, for America's next rendezvous with destiny.

The Wizard of Ads

Author: Roy H. Williams
Publisher: BookBaby
ISBN: 1932226087
Format: PDF, Mobi
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest

Secret Formulas of the Wizard of Ads

Author: Roy H. Williams
Publisher: BookBaby
ISBN: 1932226095
Format: PDF
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Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas will show you: • How to find a champion to sell your ideas • Why targeting your market can be a big mistake • How to get customers to remember you • Why bankers think backwards • How to write miraculous ads • Why the brain contains 100,000 new worlds • Why being ‘out of style’ can be profitable • How to hire wisely and fire compassionately • How success can send you to the poor house • How to remember what’s really important in life

Destinae

Author: Roy H. Williams
Publisher:
ISBN: 9781932226140
Format: PDF, Kindle
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Including the complete text of:Book 1: Free the BeagleBook 2: Beagles of DestinaeBook 3: Beagles Visit the Seven Sisters Three books containing the epic story of a lawyer named Intellect and a beagle named Intuition on the road to self-discovery. What will they find? The narrative arc is that of a straightforward and delightful children's story, but the sophisticated reader will see complexities revealed beyond their wildest expectations, including subtleties of business, science, and religion. Read the interchaptoral comments and use them as keys to unlock the hidden mysteries each multilayered chapter contains. Also included are the verbatim transcripts of eye-opening discussions about each of the chapters involving a total of 10 leading experts in their fields; you'll be rocked by the obvious interpretations you failed to see. The author's recommendation is that you experience the story in it's pure narrative form - listen to the audio CDs or read the basic narrative in printed form - then go on to the expert discussions. It will be a journey you'll never forget. "The businessperson who sees no lessons in this book is no entrepreneur, but only a clerk." - Talya Madora, CEO, Allura Cosmetics "You could read this book a hundred times and find new meanings in it each time." - Jim Chaney, Chaplain, US ARMY "What we're looking at here is Pilgrim's Progress Meets Finnegans Wake." - Pauline Lepine, Literary critic "The most fun I've had in a long time." - Dr. Dink Weber, Motivational speaker and CIA analyst, retired.379 pagesHardcover

Generations

Author: Neil Howe
Publisher: Harper Collins
ISBN: 0688119123
Format: PDF
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Hailed by national leaders as politically diverse as former Vice President Al Gore and former House Speaker Newt Gingrich, Generations has been heralded by reviewers as a brilliant, if somewhat unsettling, reassessment of where America is heading. William Strauss and Neil Howe posit the history of America as a succession of generational biographies, beginning in 1584 and encompassing every-one through the children of today. Their bold theory is that each generation belongs to one of four types, and that these types repeat sequentially in a fixed pattern. The vision of Generations allows us to plot a recurring cycle in American history -- a cycle of spiritual awakenings and secular crises -- from the founding colonists through the present day and well into this millenium. Generations is at once a refreshing historical narrative and a thrilling intuitive leap that reorders not only our history books but also our expectations for the twenty-first century.

Friction

Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Format: PDF, ePub, Mobi
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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.