Mass Media in a Changing World

Author: George Rodman
Publisher: McGraw-Hill Education
ISBN: 9780073512013
Format: PDF, Docs
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Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

Mass Media in a Changing World

Author: George Rodman
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780073511955
Format: PDF, Mobi
Download and Read
This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more!

Update Edition Mass Media in a Changing World

Author: George Rodman
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780077291105
Format: PDF, ePub
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Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.

Mass Media in a Changing World with Media World 2 0 DVD ROM

Author: George Rodman
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780073342993
Format: PDF, Kindle
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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.

Mass Media in a Changing World

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1467277215
Format: PDF
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Facts101 is your complete guide to Mass Media in a Changing World. In this book, you will learn topics such as Books, Newspapers, Magazines, and Movies plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Mass Communication

Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 1506358578
Format: PDF, Docs
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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Exploring Mass Media for a Changing World

Author: Ray A. Hiebert
Publisher: Routledge
ISBN: 9781138462649
Format: PDF, Mobi
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Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteris