Hands on Guide to Streaming Media

Author: Joe Follansbee
Publisher: Taylor & Francis
ISBN: 0240808630
Format: PDF, ePub, Docs
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This book describes the steps for creating an on-demand and live streaming video in an all-in-one refernce guide for new users and companies that need introduced to the technology. After reading this book, you will understand: - How the Internet works in relation to streaming media - Client/server technology, specifically related to streaming media - Strengths and limits of streaming media, including best uses for the technology - Choices of streaming media content creation tools *New updates include: webcasting and mobile application basics *Covers RealVideo, Windows Media, QuickTime, Flash MX and MPEG-4 *Now in the "Hands-On Guide" series for Streaming and Digital Media Professionals

Get Streaming

Author: Joe Follansbee
Publisher: Taylor & Francis
ISBN: 1136036733
Format: PDF, Kindle
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Get Streaming with this fun, easy-to-read guide! Streaming your audio and video online is inexpensive, easy, and fun. Get the fast results you need with Get Streaming! - a step-by-step, introductory level book that gets you up and running today. Streaming media technology is growing into an indispensable part of a successful business communications strategy. This book will not only give you a professional boost, it will help you deliver your home videos to family and friends anywhere in the world! Why slog through a technology tome for weeks when you can start right now with the simple, easy-to-follow procedures in this book. Use the comprehensive glossary of terms with one sentence definitions to lay the foundation for your streaming know-how. You'll take away a practical understanding of streaming media without feeling overwhelmed by confusing detail. Tips and insights from leading streaming pros are also at your fingertips. Whether you want to stream a corporate video, home videos, or your favorite music for friends - after reading this book, you will: * Understand the three steps of streaming: Capture, Encode, Broadcast * Install free streaming software, capture raw media, encode into a streamable file, place that file on a streaming server, and link it all up to the Internet! * Know the fundamentals of how the Internet works in relation to streaming media * Build simple, effective streaming applications with free tools * Learn how to make the right streaming media technology choices, including codecs, for your specific situation * Understand RealVideo, Windows Media, QuickTime, Flash MX and MPEG-4 software * Make informed choices from among the leading streaming media content creation tools made by RealNetworks, Microsoft, Apple Computer, and Macromedia * Master the steps for creating on-demand streaming audio and video files as well as learning about live audio and video streaming * Understand the computer hardware and Internet bandwidth you'll need for maximum success * Glimpse the future business and career opportunities in the expanding streaming media field.

Video Over IP

Author: Wes Simpson
Publisher: Taylor & Francis
ISBN: 1136031065
Format: PDF, Mobi
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Video Over IP gives you everything you need to know to choose from among the many ways of transferring your video over a network. The information is presented in an easy to read format, with comparison charts provided to help you understand the benefits and drawbacks of different technologies for a variety of practical applications. This new edition is expanded to fully cover HD and wireless technologies and new case studies. Whether your background is video, networking, broadcast, or telecommunications, you will benefit from the breadth of coverage that this book provides. Real-life application examples give readers successful examples of a variety of Video over IP networks that are up and running today.

Hands On Social Marketing

Author: Nedra Kline Weinreich
Publisher: SAGE
ISBN: 1452237069
Format: PDF, Mobi
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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Designing Dynamic Organizations

Author: Jay R. Galbraith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814471197
Format: PDF
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A practical guide for executives and managers who need to make restructuring decisons. This book shows business leaders how to examine their choices, and examples and worksheets pilot readers through the essential steps of organisational design.

Streaming Media Bible

Author: Steve Mack
Publisher: Wiley
ISBN: 9780764536502
Format: PDF, ePub
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The Streaming Media Bible is the authoritative and comprehensive guide for producing professional-quality streaming media over the Internet. It provides an overview of what streaming media is, how it can be used and the tools and software programs available to consumers and businesses alike. It covers all aspects of streaming media, from the capturing, creation and optimization of source media files, to encoding and serving files over sites using the primary available technologies. Throughout the book, the streaming process is dissected and separated into its component pieces: original media creation, encoding, and serving. All three major streaming media systems (RealNetworks' RealSystem, Apple QuickTime and Microsoft Windows Media) are covered. ABOUT THE CD-ROM Includes a cross-platform CD-ROM with software and examples: RealPlayer, RealProducer, RealServerBasic Windows Media Technologies, Windows Media Player 8, Windows Media On Demand Encoder, Apple QuickTime Player, QuickTime Encoder, SoundForge XP or CoolEdit, sample audio clips, sample video clips, video tutorials, and sample code libraries.