From Chinese Brand Culture to Global Brands

Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Format: PDF, Docs
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From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Designed for Hi Fi Living

Author: Janet Borgerson
Publisher:
ISBN: 9780262536011
Format: PDF, ePub, Mobi
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How record albums and their covers delivered mood music, lifestyle advice, global sounds, and travel tips to midcentury Americans who longed to be modern. The sleek hi-fi console in a well-appointed midcentury American living room might have had a stack of albums by musicians like Frank Sinatra, Elvis Presley, or Patti Page. It was just as likely to have had a selection of LPs from slightly different genres, with such titles as Cocktail Time, Music for a Chinese Dinner at Home, The Perfect Background Music for Your Home Movies, Honeymoon in Hawaii, Strings for a Space Age, or Cairo! The Music of Modern Egypt. The brilliantly hued, full-color cover art might show an ideal listener, an ideal living room, an ideal tourist in an exotic landscape -- or even an ideal space traveler. In Designed for Hi-Fi Living, Janet Borgerson and Jonathan Schroeder listen to and look at these vinyl LPs, scouring the cover art and the liner notes, and find that these albums offered a guide for aspirational Americans who yearned to be modern in postwar consumer culture. Borgerson and Schroeder examine the representations of modern life in a selection of midcentury record albums, discussing nearly 150 vintage album covers, reproduced in color -- some featuring modern art or the work of famous designers and photographers. Offering a fascinating glimpse into the postwar imagination, the first part, "Home," explores how the American home entered the frontlines of cold war debates and became an entertainment zone -- a place to play music, mix drinks, and impress guests with displays of good taste. The second part, "Away," considers albums featuring music, pictures, and tourist information that prepared Americans for the jet age as well as the space race.

Caring and Power in Female Leadership

Author: JANET L. BORGERSON
Publisher: Cambridge Scholars Publishing
ISBN: 9781527507715
Format: PDF, ePub, Mobi
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Can philosophical understandings of power and care illuminate roadblocks that disrupt the potential of women in leadership? This book examines leadership challenges by drawing upon debates that pulse through the history of philosophy and into present-day philosophical conversations and larger social concerns. Its in-depth engagement with Nietzsche's power theory, and its historically grounded discussion of debates in feminist ethics around sexual dualism and care, offer essential lessons for contemporary leadership studies. The book provides compelling examples from literature, film, and art history, as well as short case studies of contemporary lives, that productively demonstrate tensions between concepts and embodiments of caring and power. Its analysis of related notions of ressentiment, desire, disobedience, and resistance creates novel dimensions for addressing barriers that undermine successful female leadership, such as the "glass cliff." As such, the book reveals how philosophical investigations add to understandings in leadership, business ethics, and organization studies.

The Chinese Fashion Industry

Author: Jianhua Zhao
Publisher: A&C Black
ISBN: 1847889352
Format: PDF, ePub
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This is the first anthropological study of the contemporary Chinese fashion and textile industries from high-end designer clothing to mass manufacture.

Origination

Author: Andy Pike
Publisher: John Wiley & Sons
ISBN: 1118556380
Format: PDF, Mobi
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"From Latin Americas coffe and Thai silks to Danish furniture and Hollywood films, geographical associations add untold meaning and value to commodities. Yet while social science research has long focused on the 'Country of Origin' and it inextricable links to consumer behaviour, it has failed to develop critical ways of thinking about the geographies of brands, and branding that encompass and extend beyond this national frame. Origination: The Geographies of brands and Branding addresses this gap by introducing the innovative theoretical and conceptual framework of origination to understand how actors involved in commodity brands and branding create meaning and value through processes of geographical association. To illustrate concepts and facilitate understanding, origination is explored through an in-depth analysis of Newcastle Brown Ale; 'national' origination is addresses by examination of the iconic Burberry brand; and 'global' origination is discussed in relation to the Apple brand. Through rigorous research, Origination: The Geographies of Brands and Branding provides innovative insights into the integral role of geographical associations in creating meaning and value in brands and branding in the contemporaty international economy"--Jacket.

Elite China

Author: Pierre Xiao Lu
Publisher: John Wiley & Sons
ISBN: 1118179218
Format: PDF, ePub, Docs
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Consumption in China

Author: LiAnne Yu
Publisher: John Wiley & Sons
ISBN: 0745684572
Format: PDF, Kindle
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Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Brand Culture

Author: Jonathan Schroeder
Publisher: Routledge
ISBN: 1134252323
Format: PDF, Kindle
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This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

A Cultural History of Fashion in the 20th and 21st Centuries

Author: Bonnie English
Publisher: A&C Black
ISBN: 0857851365
Format: PDF, Kindle
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This new edition of a bestselling textbook is designed for students, scholars, and anyone interested in 20th century fashion history. Accessibly written and well illustrated, the book outlines the social and cultural history of fashion thematically, and contains a wide range of global case studies on key designers, styles, movements and events. The new edition has been revised and expanded: there are new sections on eco-fashion, fashion and the museum, major changes in the fashion market in the 21st century (including the impact of new media and retailing networks), new technologies, fashion weeks, the rise of asian fashion centers and more. There are twice as many illustrations. In its second edition, A Cultural History of Fashion in the 20th and 21st Centuries is the ideal introductory text for all students of fashion.

A Cultural History of Fashion in the Twentieth Century

Author: Bonnie English
Publisher: Berg Pub Limited
ISBN:
Format: PDF, ePub
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The 20th Century saw the effective end of haute couture, the rise of prêt à porter and, finally, the triumph of street fashion. Bonnie English unravels the complexities and contradictions behind these changes to chart the history of modern fashion. What caused the demise of haute couture in the 20th century? What does the "democratisation" of fashion actually mean? Which key designers bridged the gap between "couture," with its associations of elite class and taste, and "street style," a product of tribalism and of popular culture and protest? If fashion imitates art and art imitates life, does life imitate fashion--do we wear the clothes or do the clothes wear us? Setting fashion within its social, cultural and artistic context, this book presents an engaging history of the interplay between commerce and culture, technology and aesthetics, popular culture and pastiche, and fashion and anti-fashion.