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De empreendedor e louco todo mundo tem um pouco

De empreendedor e louco todo mundo tem um pouco
Author: Linda Rottenberg
Publisher: Casa Educação - (Casa Educação Soluções Educacionais LTDA)
ISBN: 856738933X
Pages: 296
Year: 2017-05-09
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Imagine uma pessoa com esse pensamento arrojado e empreendedor. Assim é Linda Rottenberg. E é com essa visão de futuro que este livro vai lhe mostrar o quanto é importante o pensamento empreendedor ser parte do nosso dia a dia. Empreendedor no sentido mais amplo, não só pensando em abrir o próprio negócio, mas empreender mesmo dentro de uma organização. Linda Rottenberg enfrentou o desafio de pensar grande quando fundou a Endeavor. Numa conversa com um taxista, com pós-graduação em Engenharia, ela descobriu que a palavra empreendedor não existia em português. Foi o momento a-ha . Era isso que ela queria como propósito de sua vida- desenvolver e ajudar as pessoas a empreender. O mais curioso de tudo isso foi o momento em que ela recebeu uma ligação de um editora de um dicionário brasileiro dizendo que, em parte devido ao trabalho da Endeavor, os termos empreendedor e empreendedorismo seriam acrescentados à língua portuguesa. História bacana, não é? Pois ela foi chamada de louca quando pensou em ajudar os empreendedores dos mercados emergentes. Para ela, porém, ser chamada de louca é um elogio.

DE EMPREENDEDOR E LOUCO, TODO MUNDO TEM UM POUCO

DE EMPREENDEDOR E LOUCO, TODO MUNDO TEM UM POUCO
Author: LINDA ROTTEMBERG, ROSEMARIE ZIEGELMAIER
Publisher:
ISBN: 8567389321
Pages: 296
Year:
View: 1144
Read: 351

Imagine uma pessoa com esse pensamento arrojado e empreendedor. Assim é Linda Rottenberg. E é com essa visão de futuro que este livro vai lhe mostrar o quanto é importante o pensamento empreendedor ser parte do nosso dia a dia. Empreendedor no sentido mais amplo, não só pensando em abrir o próprio negócio, mas empreender mesmo dentro de uma organização. Linda Rottenberg enfrentou o desafio de pensar grande quando fundou a Endeavor. Numa conversa com um taxista, com pós-graduação em Engenharia, ela descobriu que a palavra empreendedor não existia em português. Foi o momento a-ha . Era isso que ela queria como propósito de sua vida- desenvolver e ajudar as pessoas a empreender. O mais curioso de tudo isso foi o momento em que ela recebeu uma ligação de um editora de um dicionário brasileiro dizendo que, em parte devido ao trabalho da Endeavor, os termos empreendedor e empreendedorismo seriam acrescentados à língua portuguesa. História bacana, não é? Pois ela foi chamada de louca quando pensou em ajudar os empreendedores dos mercados emergentes. Para ela, porém, ser chamada de louca é um elogio.

Crazy Is a Compliment

Crazy Is a Compliment
Author: Linda Rottenberg
Publisher: Portfolio Trade
ISBN: 1591847990
Pages: 272
Year: 2016-03
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Read: 851

Reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started a multi-million hair-care company from her kitchen sink in Rio.

Brilliant, Crazy, Cocky

Brilliant, Crazy, Cocky
Author: Sarah Lacy
Publisher: John Wiley & Sons
ISBN: 1118007808
Pages: 272
Year: 2011-01-06
View: 366
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An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet. The individuals profiled in Brilliant, Crazy, Cocky are distinct products of their own cultures, yet they share that same unmistakable cocktail of delusion, ambition, and brilliance that drove Bill Gates, Fred Smith, Donald Trump, and every other iconic American entrepreneur of the last few decades.

The Lean Startup

The Lean Startup
Author: Eric Ries
Publisher: Currency
ISBN: 030788791X
Pages: 336
Year: 2011-09-13
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Shoe Dog

Shoe Dog
Author: Phil Knight
Publisher: Simon and Schuster
ISBN: 1501135937
Pages: 400
Year: 2016-04-26
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In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

The $100 Startup

The $100 Startup
Author: Chris Guillebeau
Publisher: Broadway Business
ISBN: 0307951529
Pages: 285
Year: 2012
View: 416
Read: 994

Shares advice for transitioning away from unfulfilling jobs to embark on adventurous, meaningful careers, outlining recommendations for starting a personal business with a minimum of time and investment while turning ideas into higher income levels. 60,000 first printing.

Give and Take

Give and Take
Author: Chris Raschka
Publisher: Simon and Schuster
ISBN: 1481409328
Pages: 40
Year: 2014-08-26
View: 402
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A clever story of greed and goodness, and the art of finding the in-between, from two-time Caldecott Medalist Chris Raschka, creator of the New York Times bestselling A Ball for Daisy. Watch the farmer’s ear. Now watch the two small, clever fellows in pointy hats whispering into it, first one, then the other. Give and Take. They cannot agree. Listen now to the farmer talk back—and, in this story of apples, pumpkins, pigs, and a final surprise, he just might get the better of both of them.

Placebo Junkies

Placebo Junkies
Author: J.C. Carleson
Publisher: Knopf Books for Young Readers
ISBN: 055349726X
Pages: 304
Year: 2015-10-27
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Going Bovine meets Trainspotting in this gritty portrait of at-risk teens gaming the prescription drug trial system. Meet Audie: Professional lab rat. Guinea pig. Serial human test subject. For Audie and her friends, “volunteering” for pharmaceutical drug trials means a quick fix and easy cash. Sure, there’s the occasional nasty side effect, but Audie’s got things under control. If Monday’s pill causes a rash, Tuesday’s ointment usually clears it right up. Wednesday’s injection soothes the sting from Tuesday’s “cure,” and Thursday’s procedure makes her forget all about Wednesday’s headache. By the time Friday rolls around, there’s plenty of cash in hand and perhaps even a slot in a government-funded psilocybin study, because WEEKEND! But the best fix of all is her boyfriend, Dylan, whose terminal illness just makes them even more compatible. He’s turning eighteen soon, so Audie is saving up to make it an unforgettable birthday. That means more drug trials than ever before, but Dylan is worth it. No pain, no gain, Audie tells herself as the pills wear away at her body and mind. No pain, no gain, she repeats as her grip on reality starts to slide. . . . Raw and irreverent, Placebo Junkies will captivate readers until the very end, when author J. C. Carleson leans in for a final twist of the knife.

Business Model Generation

Business Model Generation
Author: Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118656407
Pages: 288
Year: 2013-02-01
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

How to Think Like Einstein

How to Think Like Einstein
Author: Scott Thorpe
Publisher: Sourcebooks, Inc.
ISBN: 1492626295
Pages: 272
Year: 2015-12-01
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You can be a genius too! Learn the skills and hacks from the greatest minds in history! From creative business and to improving relationships, How to Think Like Einstein provides the tools for the everyday challenges at the home and in the office. Innovator and author Scott Thorpe guides you step-by-step through the process of freeing yourself from your "rule ruts" so you can dream up amazing (and doable) solutions to the seemingly impossible. With brand-new material for today's readers, this new edition will reveal how you can solve problems in astonishing ways, including: • thinking like a bug • organizing a party • learning the game of poker • pretending you're James Bond • acting like a millionaire • and more!

Dna Do Inovador - Dominando As 5 Habilidades

Dna Do Inovador - Dominando As 5 Habilidades
Author: Clayton M. Christensen, Jeff Dyer, Hal Gregersen
Publisher:
ISBN: 8565482057
Pages: 336
Year:
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Depois de entrevistar fundadores e CEOs de algumas empresas - entre elas Apple, Amazon, Google e Skype -, os autores identificaram o comportamento dos inovadores do mundo e descobriram as cinco habilidades que diferenciam os inovadores dos profissionais comuns - Associar - Questionar - Observar - Trabalhar em Rede - Experimentar. Em 'DNA do Inovador', os autores Jeff Dyer, Hal Gregersen e Clayton M. Christensen procuram demonstrar como qualquer pessoa pode desenvolver essas cinco habilidades, necessárias para se tornar um inovador de ruptura. O livro traz ainda um teste para o leitor calcular o seu DNA inovador. A obra também visa introduzir um novo conceito, o do Prêmio de Inovação. Por meio desse conceito os autores sugerem um novo ranking das empresas mais inovadoras do mundo e demonstram que só é possível aumentar esse prêmio com a criação de um código de inovação que oriente os funcionários, os processos e a filosofia da empresa.

Business Model You

Business Model You
Author: Timothy Clark, Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118225996
Pages: 264
Year: 2012-03-12
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Predictable Revenue

Predictable Revenue
Author: Aaron Ross, Marylou Tyler
Publisher: Pebblestorm
ISBN: 0984380213
Pages: 198
Year: 2011-05-01
View: 222
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Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

The Four Steps to the Epiphany

The Four Steps to the Epiphany
Author: Steve Blank
Publisher: BookBaby
ISBN: 0989200523
Pages: 370
Year: 2013-10-03
View: 559
Read: 1083

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

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